Flow or Fold: Why Cash Is Still King for the Local Business
The myth that passion alone sustains a small business has long outlived its usefulness. Plenty of driven owners have closed shop not from lack of drive, but from cash drying up at the worst possible moment. Money in the bank isn’t just security; it’s flexibility, breathing room, and power. Staying liquid might sound like old-school advice in a world obsessed with growth hacks, but for smaller operations, cash flow still draws the line between survival and success. Ditch the Annual Fantasy for Monthly
Tangible Impact: Why Direct Mail Is the Sleeper Strategy Businesses Are Reawakening
Digital marketing may dominate the spotlight, but there’s a slow-burning resurgence happening just below the surface. Direct mail—the tactile, old-school cousin of email—is earning new fans among modern marketers for one very simple reason: it works. In a landscape saturated with online ads, physical mail breaks through the digital noise by arriving in the real world. When brands leverage this channel with intention, what seems like an outdated relic becomes a business asset with staying power. Touch
Turn 4 Minutes Into 4 Weeks of Marketing: A Simple Strategy for Gresham Businesses
If you’ve ever hosted a booth at the Gresham Farmers’ Market, sponsored a local fundraiser, or participated in a Gresham Area Chamber of Commerce mixer, chances are you’ve captured a few quick videos or photos. But where are they now? For most business owners and marketing teams, that footage is either buried in someone’s phone or left unedited in a cloud folder — out of sight, out of mind. Meanwhile, the momentum from that event fades, and your brand misses the chance to stay front and center in your
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Stand Out in the Market with a Strategic Media Kit
In the competitive landscape of today’s digital marketplace, capturing attention requires more than just a compelling product or service. A strategic media kit can be a game-changer, offering a structured way to present your brand to the world. This tool not only enhances your public relations efforts but also ensures that your brand’s story is told consistently and professionally. By providing media professionals with a comprehensive and visually appealing package, you position your business as a
